Founded in 1990 as a discount beauty retailer at a time when prestige, mass and salon products were sold through distinct channels—department stores for prestige products, drug stores and mass merchandisers for mass products, and salons and authorized retail outlets for professional hair care products. After extensive research, they recognized an opportunity to better satisfy how a woman wanted to shop for beauty products, which led to what they believe to be their unique combination of beauty superstore and specialty store attributes. They believe their strategy provides them with the competitive advantages that have contributed to their strong financial performance.
Did you know?
Primary colors are blue, red and yellow. These are pure colors that have no component other than themselves. Secondary colors are orange, green and purple. These are composed of the primary colors on either side of it on the color wheel. i.e. Orange = red