Frustrated with the lack of color options available and few choices for very soft pastels, Terry Ludwig began experimenting with formulas for making his own pastels in 1995. His goal was to create a vast array of color in pastels that were uniformly soft across all densities of hue.
The results were more than 500 intense colors, some of which are unavailable elsewhere, in a unique square pastel.
Did you know?
One corner of a room painted red for example, may appear a different shade from the rest of the room. This is because colors reflect color and light, which slightly changes its appearance and the way our eyes perceive the color.