Saturn Corporation was an automobile manufacturer and marque, established on January 7, 1985 as a subsidiary of General Motors in response to the success of Japanese automobile imports in the United States. The company marketed itself as a "different kind of car company," and operated somewhat independently from its parent company for a time, with its own assembly plant in Spring Hill, Tennessee, unique models, and a separate retailer network.
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The color of royalty, purple connotes luxury, wealth, and sophistication. It is also feminine and romantic. However, because it is rare in nature, purple can appear artificial.