In 1963, Lawrence Herbert, Pantone's founder, created an innovative system for identifying, matching and communicating colors to solve the problems associated with producing accurate color matches in the graphic arts community. His insight that the spectrum is seen and interpreted differently by each individual led to the innovation of the PANTONEŽ MATCHING SYSTEMŽ, a book of standardized color in fan format.
Did you know?
Color can play tricks on color. Just as warm colors can make a room appear smaller and cozier, cool colors have the effect of making a space seem larger, more airy.