In 1963, Lawrence Herbert, Pantone's founder, created an innovative system for identifying, matching and communicating colors to solve the problems associated with producing accurate color matches in the graphic arts community. His insight that the spectrum is seen and interpreted differently by each individual led to the innovation of the PANTONE® MATCHING SYSTEM®, a book of standardized color in fan format.
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Take some time to consider the effects of color on the individuals who will be frequenting the environment you create when decorating. When choosing color take into account whether you are trying to soothe or stimulate.