In 1963, Lawrence Herbert, Pantone's founder, created an innovative system for identifying, matching and communicating colors to solve the problems associated with producing accurate color matches in the graphic arts community. His insight that the spectrum is seen and interpreted differently by each individual led to the innovation of the PANTONE® MATCHING SYSTEM®, a book of standardized color in fan format.
Did you know?
Value describes the darkness or lightness of a color. A color light in value has been diluted with white. For example, pink is a tint of red that has a light value, because of the white added to it.