In 1963, Lawrence Herbert, Pantone's founder, created an innovative system for identifying, matching and communicating colors to solve the problems associated with producing accurate color matches in the graphic arts community. His insight that the spectrum is seen and interpreted differently by each individual led to the innovation of the PANTONEŽ MATCHING SYSTEMŽ, a book of standardized color in fan format.
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Warm colors project the hot hues of sunlight and promote a feeling of warmth in a room. They advance space and are used to make walls appear closer. Cool colors reflect the fresh violets and blues of moonlight.