In 1963, Lawrence Herbert, Pantone's founder, created an innovative system for identifying, matching and communicating colors to solve the problems associated with producing accurate color matches in the graphic arts community. His insight that the spectrum is seen and interpreted differently by each individual led to the innovation of the PANTONEŽ MATCHING SYSTEMŽ, a book of standardized color in fan format.
Did you know?
One corner of a room painted red for example, may appear a different shade from the rest of the room. This is because colors reflect color and light, which slightly changes its appearance and the way our eyes perceive the color.