In 1963, Lawrence Herbert, Pantone's founder, created an innovative system for identifying, matching and communicating colors to solve the problems associated with producing accurate color matches in the graphic arts community. His insight that the spectrum is seen and interpreted differently by each individual led to the innovation of the PANTONE® MATCHING SYSTEM®, a book of standardized color in fan format.
Did you know?
Primary colors are blue, red and yellow. These are pure colors that have no component other than themselves. Secondary colors are orange, green and purple. These are composed of the primary colors on either side of it on the color wheel. i.e. Orange = red