In colorimetry, the Munsell color system is a color space that specifies colors based on three color dimensions: hue, value (lightness), and chroma (color purity). It was created by Professor Albert H. Munsell in the first decade of the 20th century and adopted by the USDA as the official color system for soil research in the 1930s.
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Solid, reliable brown is the color of earth and is abundant in nature. Light brown implies genuineness while dark brown is similar to wood or leather. Brown can also be sad and wistful. Men are more apt to say brown is one of their favorite colors.