The company was founded in August 1915 by Henry M. Leland, one of the founders of Cadillac (originally the Henry Ford Company). During World War I, he left Cadillac which was sold to General Motors. He formed the Lincoln Motor Company named after Abraham Lincoln his longtime hero, to build Liberty aircraft engines with his son Wilfred using cylinders supplied by Ford Motor Company. After the war, the company's factories were retooled to manufacture luxury automobiles. The Lincoln Motor Company was active until April 30 1940, the following day it became Lincoln Division of Ford Motor Company.
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The color orange radiates warmth and happiness, combining the physical energy and stimulation of red with the cheerfulness of yellow. Orange relates to 'gut reaction' or our gut instincts, as opposed to the physical reaction of red or the mental reaction of yellow. Orange offers emotional strength in difficult times. It helps us to bounce back from disappointments and despair, assisting in recovery from grief.