Kia Motors headquartered in Seoul, is South Korea's second largest automobile manufacturer, with sales of over 1.4 million vehicles in 2010. The company is partly owned by the Hyundai Kia Automotive Group and since August 2009, is led by Hyoung-Keun (Hank) Lee.
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Cheerful sunny yellow is an attention getter. While it is considered an optimistic color, people lose their tempers more often in yellow rooms, and babies will cry more. It is the most difficult color for the eye to take in, so it can be overpowering if overused. Yellow enhances concentration, hence its use for legal pads. It also speeds metabolism.