The Japan Paint Manufacturers Association (JPMA) was established in April 1948 as a voluntary organization of paint manufacturers industry. In April 1986, JPMA was converted into an incorporated body to continues its activity as a nation-wide organization.
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Cheerful sunny yellow is an attention getter. While it is considered an optimistic color, people lose their tempers more often in yellow rooms, and babies will cry more. It is the most difficult color for the eye to take in, so it can be overpowering if overused. Yellow enhances concentration, hence its use for legal pads. It also speeds metabolism.