The Japan Paint Manufacturers Association (JPMA) was established in April 1948 as a voluntary organization of paint manufacturers industry. In April 1986, JPMA was converted into an incorporated body to continues its activity as a nation-wide organization.
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Brides wear white to symbolize innocence and purity. White reflects light and is considered a summer color. White is popular in decorating and in fashion because it is light, neutral, and goes with everything. However, white shows dirt and is therefore more difficult to keep clean than other colors. Doctors and nurses wear white to imply sterility.