The HKS is a colour system which contains 120 spot colours and 3250 tones for coated and uncoated paper. HKS is an abbreviation of three German colour manufacturers: Hostmann-Steinberg Druckfarben, Kast + Ehinger Druckfarben, and H. Schmincke & Co.
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Most colors are associated with certain emotions, and this differs somewhat from culture to culture. However We've listed some of the most popular color associations.