When Alexander Julian set out to create a collection of men's sportswear, he quite appropriately incorporated the word that would later become associated with all he designs - Colour. The 1981 introduction of Alexander Julian Colours broke new ground in the fashion industry. His innovative use of color, together with unique and interesting textures, gave menswear an entirely new dimension and became a Julian signature. Beginning with tailored clothing, the 'Colours' collection soon expanded to become enormously successful across a wide range of categories.
Did you know?
Chroma refers to the intensity of a color, how bright or dull it is. Scarlet and brick red are similar in value, but their intensity differs. Brick red is duller as it has a lower chroma than scarlet. Scarlet has a higher chroma so is more brilliant.