Founded in 1970, OBI GmbH & Co. Deutschland KG is the second largest DIY retailer in Europe, and the fourth largest in the world, behind The Home Depot, Lowe's and Kingfisher plc. It is headquartered in Wermelskirchen, Germany, and belongs to the Tengelmann Group.
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The color of royalty, purple connotes luxury, wealth, and sophistication. It is also feminine and romantic. However, because it is rare in nature, purple can appear artificial.